The federal government’s takeover of the wireless industry during the war accomplished two things: it focused efforts and funds on further technological improvements and it sorted out the tangle of patent infringements that had crippled industry development. Wartime experience convinced Assistant Navy Secretary Franklin D. Roosevelt that radio patents should be kept under American control. …
It was in 1969 that Ferrero U.S.A., Inc. first opened for business in New York City. To introduce the Ferrero story in the vast and unique U.S. market, Ferrero U.S.A., Inc. chose as its lead product, not the enormous Nutella® brand or one of the hugely successful Ferrero chocolates, but rather the smallest Ferrero wonder …
The first Land Rover was designed in 1947 in the United Kingdom by Maurice Wilks, chief designer at the British car company Rover on his farm in Newborough, Anglesey. It is said that he was inspired by an American World War II Jeep that he used one summer at his holiday home in Wales. The …
Ray Kroc, at 52 years old, invested his entire life savings to become the exclusive distributor of a milk shake maker called the Multimixer. Hearing about the McDonald’s hamburger stand in California owned by Dick & Mac McDonald running eight Multimixers at a time, he packed up his car and headed West. It was 1954. …
This famous icon that unabashedly promotes the metropolitan pride of New York City. In 1977, the New York State Department of Economic Development hired advertising agency Wells Rich Greene to develop a marketing campaign for New York City. Paul Rand, a productive graphic designer, created the design, possibly inspired in part by the state tourism …
H&M; Hennes & Mauritz AB (operating as H&M;), is a Swedish clothing company, known for their inexpensive and fashionable clothing offerings. It was established in Västerås, Sweden, in 1947 by Erling Persson, though at the time it only sold women’s clothing and was called Hennes, Swedish for “hers.” In 1968, Persson acquired the premises and …