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This famous icon that unabashedly promotes the metropolitan pride of New York City. In 1977, the New York State Department of Economic Development hired advertising agency Wells Rich Greene to develop a marketing campaign for New York City. Paul Rand, a productive graphic designer, created the design, possibly inspired in part by the state tourism …
When Intel introduced the first x86 CPU (central processing unit) some 25 years ago, a handheld was a transistor radio, computers were big immobile machines, and the Internet was used by a few of research scientists. How things have changed! Based on combined desktop, laptop and server shipment data from industry analyst firm Mercury Research*, …
In 1921 the Washburn Crosby Company (later named General Mills) invented the character Betty Crocker to personalize letters in response to customers. Betty Crocker’s name and signature soon became a representative for the company’s flour and other “home economics” projects, including a chain of cooking schools throughout the United States that were encouraged to test …
Benetton Group S.p.A. is a global upmarket clothing brand, based in Treviso, Italy. The name comes from four members of the Benetton family who founded the company in 1965. Benetton Group is listed on the Borsa Italiana, the Frankfurt Stock Exchange and the New York Stock Exchange. The success story began in 1955 when Luciano …
BASF AG is a German chemical company and the largest chemical company in the world. [1]BASF originally stood for Badische Anilin- und Soda-Fabrik (Baden Aniline and Soda Factory). Today, the four letters are a registered trademark and the company is listed on both the Frankfurt Stock Exchange and New York Stock Exchange. The BASF Group …
Nintendo Co., Ltd., of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than one billion video games worldwide, created such industry icons as Mario and Donkey Kong and launched franchises like The Legend of Zelda and Pokémon. Nintendo manufactures and markets hardware and software …