In 1924, the Kleenex brand of facial tissue was first introduced. Kleenex tissue was invented as a means to remove cold cream. Early advertisements linked Kleenex to Hollywood makeup departments and sometimes included endorsements from movie stars who used Kleenex to remove the make-up with cold cream.
By 1926, Kimberly-Clark Corporation, the manufacturer of Kleenex, became intrigued by the number of letters from customers stating that they used their product as a disposable handkerchief.
A test was conducted in the Peoria, Illinois newspaper. Ads were run depicting the two main uses of Kleenex; either as a means to remove cold cream or as disposable handkerchief for blowing noses. The readers were asked to respond. Results showed that 60% used Kleenex tissue for blowing their nose. By 1930, Kimberly-Clark shifted the way they advertised Kleenex and sales doubled.